Kungul was born from a deeply personal journey. When Erblina Shehu, a mother determined to help her son with his skin issues, started reading ingredient labels, she was shocked. Many products marketed as “clean” or “natural” were full of harmful chemicals. The more she researched, the more she realized how widespread greenwashing was, brands were hiding behind clever marketing while consumers, like her, unknowingly trusted them.
She shared her discoveries with her close friend, Dr. Entela Çeliku, a chemist with a PhD in natural product chemistry. Entela had always believed in certifications and trusted brands that claimed to be safe. But as they dug deeper together, they realized how much misinformation existed in the beauty and personal care industry.
Determined to bring real transparency and help others make truly informed choices, they combined Erblina’s personal journey and relentless research with Entela’s scientific expertise to create Kungul, a platform that empowers people to shop smarter, avoid harmful ingredients, and choose products that genuinely support their health.

Because everyone deserves the truth about what they’re putting on their skin.